Role Director, designer, animator.
CLIENT London school of tropical medicine
STUDIO Formed Films
CREATIVE DIRECTION
The core challenge was translating dense clinical data into something a non-specialist audience could absorb and act on. Informing people of the dangers of Anaemia and the actions that can be taken to prevent them.
We decided to use a character driven narrative approach to give a human touch to the medical subject and let visual metaphors carry the weight of a sensitive and potentially graphic subject, allowing the film to speak with grace without sacrificing clarity.
color script
